Be seen. Be chosen. Convert.
We build and implement your lead generation & follow-up system in 90 days.
People find what's visible, not always what's best.
With Impacto Marketing, your organization becomes both visible and chosen. We help you attract, nurture, and enroll the right students or members.
We become your marketing team, the one you can trust, generating qualified leads every month and building a system that nurtures them over time.
Our Approach
What truly makes Impacto Marketing different is not what we do, it’s how we do it.
We’ve refined our approach through real experience, bringing a specialized team that understands how to grow educational and mission-driven organizations like yours.
Lead Generation System
Attract the right students, consistently
We design and execute multi-channel strategies that position your institution in front of the right audience, through paid ads, social media, landing pages, and website optimization.
Every campaign is built to generate qualified leads, not just traffic.
Impacto CRM & Lead Management
Every lead organized. Every opportunity tracked.
All your leads are captured and managed inside a centralized CRM system, allowing your team to track, follow up, and move prospects forward efficiently.
We either implement Impacto CRM or integrate with your current system, ensuring nothing falls through the cracks.
Automated Lead Nurturing
Turn interest into enrollment-ready prospects
We build automated email sequences that keep your leads engaged over time, educating, building trust, and guiding them until they’re ready to enroll.
No more cold leads. No more missed follow-ups.
Content & Social Media Strategy
Stay visible where your audience already is
We create and manage strategic content across platforms like Instagram, Facebook, LinkedIn, and YouTube, designed to attract, educate, and convert.
Every piece of content has a purpose within the system.
Website & Conversion Optimization
Your website becomes your best sales tool
We design, optimize, and manage your website and landing pages to ensure they convert visitors into leads.
From messaging to user flow, everything is built to drive action.
Continuous Optimization & Reporting
Data-driven decisions, every month
We track key metrics like cost per lead and engagement rates, providing clear reports and ongoing optimization.
You always know what’s working, and what’s improving.
We care about results
These outcomes are the result of connected systems working together for our current clients, not isolated campaigns, but a structured approach to long term growth.
Our work is designed for long-term partnerships, and all of our corporate clients have chosen to stay.
Williams Center
An artist-run performing arts center and cinema in Rutherford, New Jersey, focused on cultural programming and community engagement.
We lead the full digital marketing strategy across all channels including social media, email marketing, paid campaigns, and performance tracking, working closely with creative teams to align content with growth objectives and audience engagement.
Over 3 years working for the Williams Center
Results:
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Social media views: 45K → 641K in one year
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Instagram following: 3K → 16.7K since 2024
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+30% monthly increase in ticket purchases from paid campaigns
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CRM implementation with automated email nurturing for 12K+ contacts
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#1 SEO rankings in New Jersey
Enterprising Latinas
A non-profit organization in Wimauma, Florida, dedicated to empowering Latina women through entrepreneurship, education, and economic development.
We support Enterprising Latinas as digital marketing partners, leading their digital presence, digital content strategy, SEO, website, and CRM/email marketing ecosystem.
2 years as ELI’s digital marketing partner
Results:
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Instagram visibility: 5K → 128K views
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#1 SEO rankings for key Tampa Bay searches
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8,600+ contacts managed through CRM and email marketing systems
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Strengthened digital positioning and community reach
Águilas International Technical Institute
www.agmedtech.com
A bilingual healthcare training institute based in Tampa, focused on preparing students for careers in the healthcare field.
We lead AITI’s full digital marketing strategy, from lead generation to lead nurturing, managing campaigns, content, paid ads, email marketing, and CRM systems.
8 months as AITI's digital marketing partner
Results:
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374+ new student leads generated per month
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Fully integrated system (ads + social media + CRM + email nurturing)
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Increased visibility and consistent lead flow for continuous admissions
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Structured marketing system supporting long-term enrollment growth
Social Media • Email Marketing • SEO positioning • CRM Automations • Websites • Campaigns
This service is for you if you want to consistently generate qualified leads and turn them into enrollments through a structured marketing system.
Includes:
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Unlimited Content + monthly campaigns
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Paid Ads (Meta + Google)
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Unlimited landing pages
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CRM + automations
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Email & SMS nurturing
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Unlimited Graphic design
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Annual & Monthly strategy
3 months minimum
A marketing system that works without depending on you
This service is for you if you need consistent visibility and brand presence, but are not focused on generating enrollments or direct sales yet, nor on ranking as a top result in search engines.
Includes:
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Social media management with up to 10 posts/month
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Up to 3 platforms (IG, FB, LinkedIn, TikTok, YouTube)
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Channel strategy
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Monthly video session
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Community management
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Daily engagement stories
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Profile optimization
Don't includes:
Ads / CRM / Email / Automation
Add-on: Paid Ads set up available
A 1:1 consulting program to build and implement a digital marketing plan that’s simple, strategic, and tailored to your business — clear steps, practical tools, and a framework you can actually follow.
A dynamic 4-session virtual group training to master the essentials of creating a digital marketing plan and framework.
A marketing coaching program tailored for community-based organizations that want to provide technical assistance in digital marketing to the communities they serve.
Branding design for new businesses or personal brands: logo, colors, fonts, and templates that reflect your essence and connect with your audience.
A premium monthly service for nonprofit organization leaders and rising business owners who are ready to stop guessing and start growing. We manage your entire marketing system — from strategy to content to campaigns — with clarity, creativity, and care.
Here's how we can help
How We Make Marketing Easier (and Better)
Step-by-step guidance
Clear framework
Progress you can measure
Marketing with energy care in mind
Simple process, real results
Done with you, not for you
Impacto resources
Free Templates, Guides & More to Learn & Grow
Los 5 pasos para crear tu plan de marketing digital SIMPLE
Mini curso en video: “Marketing sin caos: cómo empezar con lo que ya tienes”
Plantilla editable: Calendario de contenidos SIMPLE (en Notion)
Plantilla editable: Calendario de contenidos SIMPLE (en Trello)
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Making digital marketing SIMPLE, trackable, and aligned with your goals · Making digital marketing SIMPLE, trackable, and aligned with your goals ·
The story behind Impacto
It all started when, as an entrepreneur and digital marketing specialist, I realized how complex marketing can be: it has too many moving parts, it’s deep, ever-changing, and easy to get lost in, even as a specialist!
For years, like many others, I approached marketing as a set of isolated actions, posting on social media, building a website, running occasional campaigns. And like most, I saw inconsistent results. That’s when I understood what was missing: structure, integration, and a clear strategy connecting every piece.
Over time, through real client work, testing, and continuous refinement, we developed a more effective approach, one that brings together lead generation, CRM, automation, and nurturing into a single, connected system. This is how Impacto CRM was born: as the operational backbone that allows marketing to work consistently, not occasionally.
Today, our work is focused on helping educational and mission-driven organizations implement that system, so they can generate qualified leads, nurture them effectively, and grow with clarity, consistency, and measurable results.