Our Approach
What truly makes Impacto Marketing different is not what we do, it’s how we do it.
We’ve refined our approach through real experience, bringing a specialized team that understands how to grow educational and mission-driven organizations like yours.
Lead Generation System
Attract the right students, consistently
We design and execute multi-channel strategies that position your institution in front of the right audience, through paid ads, social media, landing pages, and website optimization.
Every campaign is built to generate qualified leads, not just traffic.
Impacto CRM & Lead Management
Every lead organized. Every opportunity tracked.
All your leads are captured and managed inside a centralized CRM system, allowing your team to track, follow up, and move prospects forward efficiently.
We either implement Impacto CRM or integrate with your current system, ensuring nothing falls through the cracks.
Automated Lead Nurturing
Turn interest into enrollment-ready prospects
We build automated email sequences that keep your leads engaged over time, educating, building trust, and guiding them until they’re ready to enroll.
No more cold leads. No more missed follow-ups.
Content & Social Media Strategy
Stay visible where your audience already is
We create and manage strategic content across platforms like Instagram, Facebook, LinkedIn, and YouTube, designed to attract, educate, and convert.
Every piece of content has a purpose within the system.
Website & Conversion Optimization
Your website becomes your best sales tool
We design, optimize, and manage your website and landing pages to ensure they convert visitors into leads.
From messaging to user flow, everything is built to drive action.
Continuous Optimization & Reporting
Data-driven decisions, every month
We track key metrics like cost per lead and engagement rates, providing clear reports and ongoing optimization.
You always know what’s working, and what’s improving.
We care about results
These outcomes are the result of connected systems working together for our current clients, not isolated campaigns, but a structured approach to long term growth.
Our work is designed for long-term partnerships, and all of our corporate clients have chosen to stay.
Williams Center
An artist-run performing arts center and cinema in Rutherford, New Jersey, focused on cultural programming and community engagement.
We lead the full digital marketing strategy across all channels including social media, email marketing, paid campaigns, and performance tracking, working closely with creative teams to align content with growth objectives and audience engagement.
Over 3 years working for the Williams Center
Results:
-
Social media views: 45K → 641K in one year
-
Instagram following: 3K → 16.7K since 2024
-
+30% monthly increase in ticket purchases from paid campaigns
-
CRM implementation with automated email nurturing for 12K+ contacts
-
#1 SEO rankings in New Jersey
Enterprising Latinas
A non-profit organization in Wimauma, Florida, dedicated to empowering Latina women through entrepreneurship, education, and economic development.
We support Enterprising Latinas as digital marketing partners, leading their digital presence, digital content strategy, SEO, website, and CRM/email marketing ecosystem.
2 years as ELI’s digital marketing partner
Results:
-
Instagram visibility: 5K → 128K views
-
#1 SEO rankings for key Tampa Bay searches
-
8,600+ contacts managed through CRM and email marketing systems
-
Strengthened digital positioning and community reach
Águilas International Technical Institute
www.agmedtech.com
A bilingual healthcare training institute based in Tampa, focused on preparing students for careers in the healthcare field.
We lead AITI’s full digital marketing strategy, from lead generation to lead nurturing, managing campaigns, content, paid ads, email marketing, and CRM systems.
8 months as AITI's digital marketing partner
Results:
-
374+ new student leads generated per month
-
Fully integrated system (ads + social media + CRM + email nurturing)
-
Increased visibility and consistent lead flow for continuous admissions
-
Structured marketing system supporting long-term enrollment growth
Social Media • Email Marketing • SEO positioning • CRM Automations • Websites • Campaigns
Un programa de consultoría 1:1 para crear e implementar un plan de marketing digital simple, estratégico y adaptado a su negocio: pasos claros, herramientas prácticas y un marco que realmente puede seguir.
Una capacitación grupal virtual dinámica de 4 sesiones para dominar los conceptos esenciales de la creación de un plan y un marco de marketing digital.
Un programa de coaching de marketing diseñado para organizaciones comunitarias que desean brindar asistencia técnica en marketing digital a las comunidades a las que sirven.
Diseño de branding para nuevos negocios o marcas personales: logotipo, colores, tipografías y plantillas que reflejen tu esencia y conecten con tu audiencia.
Un servicio premium mensual para líderes de organizaciones sin fines de lucro y emprendedores emergentes que están listos para dejar de adivinar y empezar a crecer. Gestionamos todo su sistema de marketing, desde la estrategia hasta el contenido y las campañas, con claridad, creatividad y esmero.
Así es como podemos ayudar
Cómo hacemos que el marketing sea más fácil (y mejor)
Guía paso a paso
Marco claro
Progreso que se puede medir
Marketing pensando para respetar tu energía
Proceso simple, resultados reales
Lo hacemos contigo, no para ti
Recursos de Impacto
Plantillas gratuitas, guías y más para aprender y crecer
Los 5 pasos para crear tu plan de marketing digital SIMPLE
Mini curso en vídeo: “Cómo empezar con lo que ya tienes”
Plantilla editable: Calendario de contenidos SIMPLE (en Notion)
Plantilla editable: Calendario de contenidos SIMPLE (en Trello)
¿Quieres más estrategias SIMPLES para crecer online?
Suscríbete al newsletter SIMPLE de Impacto Marketing y obtén recursos prácticos que podrás aplicar de inmediato para hacer crecer tu negocio con claridad y confianza.
Además, síguenos en Instagram y LinkedIn para obtener inspiración diaria y consejos de marketing de la vida real.
Making digital marketing SIMPLE, trackable, and aligned with your goals · Making digital marketing SIMPLE, trackable, and aligned with your goals ·
La historia detrás de Impacto
Todo comenzó cuando, como emprendedor y especialista en marketing digital, me di cuenta de lo complejo que puede ser el marketing: tiene demasiadas partes móviles, es profundo, está en constante cambio y es fácil perderse en él, ¡Incluso como especialista!
Durante años, como muchos emprendedores, lo reduje a "publicar en redes sociales" o "tener un sitio web", y eso me llevó a cometer muchos errores. Pero también entendí algo clave: aunque el marketing pueda parecer abrumador, es necesario. Porque quienes lo entienden y lo integran... crecen.
En el camino, fracasé, estudié, probé innumerables estrategias, invertí en cursos y mentorías, hasta que desarrollé el método SIMPLE: una forma clara y práctica de entender qué es realmente el marketing y cómo integrarlo de forma estratégica y sostenible.
Hoy mi misión es compartir este método con emprendedores como tú, para que puedas crecer con claridad, sin caos y disfrutar realmente de todo lo que el marketing puede hacer por tu negocio.
Creado con amor y estrategia por Alejandra Jaramillo