Do I really need marketing to grow as an entrepreneur? Yes, and here’s why.
- Alejandra Calderon Ferreira
- May 15
- 1 min read
Updated: Jun 3
When we decide to become entrepreneurs, we do it with a dream:
to be free, to make an impact, to build something of our own.
But there’s one thing many of us tend to postpone in that dream:
marketing.
We tell ourselves we’ll get to it “when there’s more time,” “when there’s more money,” or “when the business is more stable.”
But here’s the truth:Without marketing, there’s no sustainable growth.
Just like you need to manage your finances to survive,you need conscious marketing to exist and thrive in the minds of your clients.
Marketing isn’t “something extra.”It’s a vital part of your business DNA.
And it doesn’t have to be overwhelming or take away your peace of mind.
It can be simple, measurable, and human.
You don’t need to become an influencer. You don’t need to spend a fortune.
You just need to build presence, connection, and trust: Consistently.
Today, I invite you to stop seeing marketing as a burden, and start seeing it as the heart that powers the dream you once decided to build.
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